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Problem & Solution

Lack of Data Ownership and Privacy in Traditional Social Media In today's digital landscape, traditional social media platforms have become synonymous with data privacy concerns and lack of ownership. Users' personal information and data are often exploited by big tech companies for targeted advertising and third-party data sharing, compromising privacy and autonomy. Additionally, centralised moderation policies and content censorship have raised concerns about freedom of expression and stifled creativity.

The Problems

  1. 1.
    Centralized Control & Privacy Concerns - Users prioritize privacy and data ownership, seeking alternatives that respect their personal information.
  2. 2.
    Creator Monetization - Existing monetization models favor a few, limiting fair compensation for creators' contributions.
  3. 3.
    Fragmented Experience - Users must switch between platforms for different functionalities and community connections.
  4. 4.
    Fragmented Identity - Users face redundant identity verifications across multiple online platforms.
  5. 5.
    Limited Personalization - Users face content overload and struggle to make relevant connections.

The Solution

  1. 1.
    Decentralized Control & Privacy Protection - Linking avatars to secure identities enables data control, ownership, and privacy.
  2. 2.
    Enhanced Creator Monetization - Enable users to monetize data, profiles, and reach. Offer fair compensation, IP ownership, and a thriving creator ecosystem.
  3. 3.
    Seamless Experience - Connect, communicate, and engage through avatar profiles. Socialize, game, and access virtual events without platform switching.
  4. 4.
    Unified Identity - The digital avatar, paired with a verified ID, acts as a universal and portable identity credential.
  5. 5.
    Extensive Personalization - Advanced algorithms tailor content, connections, and recommendations to individual preferences, enhancing the user experience.